35 Content Marketing Statistics You Need To Know In 2016
As we approach 2016, it’s interesting to think about how content marketing has changed this year, and where we’re headed in the coming year. + B2B marketers report sales lead quality as their #1 most...
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The 1-Hour Documented Content Marketing Strategy
+ 53 percent of the (self-reported) most effective B2B content marketers have a content strategy, AND it is documented. Content marketing strategies can be intense. After all, there’s a lot riding on...
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Why Consumer Intent Is More Powerful Than Demographics
+ Intent beats identity. Immediacy trumps loyalty. When someone has a want or need, they turn to their smartphone for help. For years, we as marketers have been using demographics as a proxy for...
View ArticleTwo Mobile Marketing Questions You Shouldn’t Ask
See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: What’s our mobile advertising strategy? Is our app discovery strategy working? How...
View ArticleConsumers, Publishers Must Reach Agreement For Premium Content
By Michael Friedenberg, CEO, IDG Communications Worldwide Consumers rely on the Internet to serve as their source for news, entertainment, information and social community. When intrusive ads,...
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7 Billion People, One Story: The Power of Content Curation
Skrillex, Diplo and Calvin Harris are some of the world’s most popular DJs. They dominate the music scene, publishing record-smashing hits and selling out massive venues with their cult of loyal...
View ArticleThe Risky Business Of Programmatic Native
While some expect a surge in programmatic native this year, publishers must understand the risks that come with it and remain vigilant in guarding against the legal and financial fallout that can...
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IDG Unveils First Companywide Brand Campaign
NEW YORK–(BUSINESS WIRE)–IDG, the world’s leading technology media, data and marketing services company, today unveiled its first-ever companywide branding initiative. IDG’s new branding unifies its...
View ArticleThe Rise of the Publishing Platform Specialist
Publishers now have a range of platforms to choose from, beyond their own websites and apps, to get digital content in front of consumers. Facebook hosts publishers’ content on Instant Articles, Apple...
View ArticleDefining ‘branded content’ in an evolving marketplace
While content marketing as an overall marketing strategy in both B2B and B2C has more momentum now than ever before, there is still some ambiguity among those in the industry about what “branded...
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